Company Size
Industry
Commodity Trading
About
The COFERMIN-Group is a global marketing & distribution company for raw materials and specialty chemicals with its head-office in Germany. Its business units COFERMIN Rohstoffe, COFERMIN Chemicals, COFERMIN Chrome, MINERALS, EEG and IMagine cater to a number of industries including refractory, foundry, construction & many more. From A like alumina to Z like zirconium oxide, COFERMIN covers a wide range of products, grades and qualities.
Index
We were able to win ~30% of all offers made
“The transparency and structure gained through Metalshub helped us make more data-driven sales decisions. In the first three months after joining, we were able to win ~30% of all offers made and even discovered and conducted business with one new customer. It’s a technically advanced and easy to use software.”
Collaboration
In 2024, the company had been invited by a customer to become a supplier on Metalshub. After being vetted by Metalshub’s Know-Your-Customer (KYC) due diligence process, COFERMIN received a dedicated onboarding session by the Metalshub Customer Success team. The software’s simple user interface made onboarding very easy and after a few days the company concluded its first transaction for 150 mt of chrome products.
Results
“Tenders on Metalshub come with full transparency and standardised formatting for all business and product requirements. This enables us to quickly understand the customer’s needs and adjust our offer accordingly. It eliminates any information discrepancy risks and no back-and-forth communication is required to collect missing data. On average, I would say we save up to 15 min per transaction on Metalshub compared to traditional, offline channels. ”
Through Metalshub’s global footprint, COFERMIN was also able to discover and onboard a new customer in the Latin American markets, which it hadn’t encountered through traditional channels. This new partnership not only expanded their market presence but also demonstrated the power of Metalshub in opening doors to untapped opportunities.
The integration of Metalshub into COFERMIN’s sales operations is a key component of the company’s broader digitisation initiative. This initiative encompasses the phased rollout of a document management system, the implementation of a new ERP system, and the enhancement of master data management, along with the creation of various interfaces. Building on COFERMIN’s successful track record in digitising its sales operations and driving market expansion, Metalshub and COFERMIN are now exploring additional opportunities to further advance COFERMIN’s digitisation strategy in the future.
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