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German trading company L&M Group generates over €60m in sales while achieving sustainability goals via Metalshub

>250

Transactions concluded

>€60m

Sales generated

>15

Traded raw materials

5/5

Average rating on Metalshub


Industry
Commodity Trading

Headquarters
Velbert, Germany

Company Website

Metalshub Software
Sales Solution

L&M Group

Since 1983, the family run L&M Group has been an active supplier to the European steel and foundry industry. The group actively trades in alloys, metals, carbon products,  magnesium, pyrite, ferrophosphorus as well as aluminum and copper scrap.


It is represented via its subsidiaries L&M Rohstoffhandelsgesellschaft mbH, Carboleg Rohstoffhandelsgesellschaft für Carbonprodukte und Legierungen mbH, and BARM GmbH. 

High efficiency & many new customers

“Over the years we have come to see the value in Metalshub and appreciate the efficient workflows for us as a supplier. Metalshub enables me to maintain a good personal relationship with my buyers while making the administrative process more efficient.” 

Tim Libawski
Key Account Manager
L&M Group

Collaboration

Since 2018, the L&M group has been using Metalshub to close >250 transactions across >15 raw materials with a cumulated value of >€60m. Throughout the years of using Metalshub, L&M was able to also receive enquiries from new prospects and build up lasting relationships with several new customers. 

During this period, L&M has established an outstanding reputation as a reliable supplier, consistently achieving an impeccable average rating of 5.0 out of 5.0 across all completed transactions. This excellence was recognised in 2021, 2022 and 2023 when Metalshub awarded L&M the "Best Supplier of the Year" award for bulk alloys.

“As L&M, we pride ourselves in providing the best-in-class service for our customers. When concluding business via Metalshub, we can easily collect feedback on our service and also create a track record of ratings that will help us win new customers”, states Tim Libawski, Key Account Manager at L&M.

Metalshub has also helped the company make more informed decisions for their business by providing a structured overview of past negotiation data. This organised data allows for quicker identification of trends and patterns, significantly simplifying the analysis process. The system also enables L&M to assign the right contact persons per raw material category so that no tenders are ever missed.
Due to long-standing and very good connections to worldwide raw material producers, the L&M group is able to keep commodity positions in stock and to maintain inventories in Europe-wide warehouses for ferroalloys, metals and carbon products. 
Sustainability is also a key priority for L&M, especially as climate change impacts become more evident. Recognising this responsibility, the L&M Group is taking significant steps to reduce its environmental footprint. The group offsets CO2 emissions in line with the Greenhouse Gas Protocol through voluntary compensation. Scope 1, 2, and 3 emissions are compensated by reforesting with climate-resistant tree species like oak, beech, spruce, and pine. As a consequence, the company has been certified by the German Institute for Sustainability and Economics since 2023. 

Results

Incorporating Metalshub into its operations has propelled L&M Group’s digitalisation agenda, making it an attractive employer for new talent. The platform's ability to streamline transaction processes and provide structured data access has significantly enhanced L&M's market reach and strengthened customer relationships. After six successful years, both Metalshub and L&M are eager to further expand and solidify their collaboration in the future.

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